October 31, 2024

Trick or Treat?

We celebrate Halloween by dressing up as something that we are not – one year you’re a superhero, the next a villain. It’s fun to dress up and be something else for a day, but we can’t stay dressed up forever, it’s unhealthy.

There is a lot out there that stays dressed up year-round – even some of the food we eat. Unlike you dressing as a ghoul for a single night, these foods keep their costumes on year-round trying to trick you by posing as a treat.

We celebrate what we are at TruJoy Yogurt – an elevated frozen dessert, made with Simple, Natural & Timeless Ingredients.  TruJoy Yogurt is a healthful indulgence, something you can treat yourself to anytime, so long as you maintain a balanced and healthy lifestyle.

Read before you buy and think before you eat. Ask yourself, is this a trick or a treat?  Don’t be fooled by the ghouls masquerading as an elixir of life. There is absolutely nothing wrong with indulging, you deserve to treat yourself.

TruJoy Yogurt is most certainly a treat, no tricks here!

Long Range Sample Delivery

We are very excited to be pushing the limits of our current distribution and are slated to launch with independent retailers in the Rockies early in 2025.  But before we ask folks in the mountains to stock their freezers with our Frozen Greek Yogurt, it’s important that they know just how delicious TruJoy Yogurt is! So we took a little roadtrip to drop samples by some of our favorite mountain towns! It shouldn’t be long before you can find TruJoy Yogurt in some of the places that bring you the most joy!

Full Disclosure: The timing of this sample run had absolutely everything to do with my personal affinity for the San Juan Mountains in late fall.  But who says you can’t mix work and pleasure? Isn’t that what this is all about?

Telling the TruJoy Yogurt Story

We had the opportunity to tell our story on a Founders Feature Episode of the Startup CPG’s Podcast.  If you’ve been following along, you are probably aware of our involvement with Startup CPG and how grateful I am for the community they have created for companies like us.

It was a privilege to share our story, and I hope that someone out there was able to learn a little something from our experiences as I have learned so much from fellow founders.

If you feel so inclined, please give the episode a listen!

Thank you and stay tuned for more good news!

Truly & Joyfully,

Charlie

The Lagniappe

This month’s Lagniappe truly has a French twist to it! We partnered up with our friends at Joy Macarons to make TruJoy Yogurt Macaron Sandwich’s – or more simply Tru + Joy Sandwiches!

Liz & Jason at Joy Macarons have become great friends and played a very instrumental role in TruJoy Yogurt’s development back when this was all just an idea.  It was a real treat to make these sandwiches for y’all and I hope that you will enjoy!

We will be ‘dropping’ the Tru + Joy Macaron Sandwiches in early November and they will be available at the Joy Macaron shops in Dallas and Fort Worth and select retailers in Austin.  Exact dates are still to be determined, but to stay up to date, please follow Joy Macarons or TruJoy Yogurt on Instagram so that you don’t miss out!