November 30, 2024

So Many Reasons to be Grateful

This is the time of year we all stop to celebrate and give thanks for all that we have been given. But why limit ourselves to just one day of thanks? We might not need a turkey dinner every day, but we all should carve out a few minutes and give thanks.

Your simple little gift of gratitude will lift someones spirit, so why not give a little thanks! And if you find yourself feeling a bit down, a quick pause and acknowledging all that you have to be grateful for will surely raise your spirits too!

Real California Milk

If you’ve been following along, you probably know that we proudly use Real California Milk to make our Frozen Greek Yogurt and are now involved with the California Milk Advisory Board.

We had the opportunity to participate in CMAB’s Future of Dairy ‘Excelerator Program’ to help us grow in California and beyond. During the Exclerator, we traveled to California twice to share TruJoy and meet a ton of people doing interesting things in the world of dairy. The CMAB even made our first commercial for us! We are a long way form the super bowl… but this sure makes you want to put a scoop in your bowl!

2025 will be an exciting year for us as we grow across the West Coast (and maybe even the East Coast, wink wink) and I am very grateful for the support that CMAB has provided so far and am excited to continue working with them on our shared mission to promote healthful dairy products!

What is TruJoy Thankful for?

We are most thankful for all of the people that make TruJoy Yogurt possible - everyone from the dairy to the grocery and of course our beloved customers. Without all of these folks, none of this would be possible, so thank you all for giving us the opportunity to spread TruJoy!

Truly & Joyfully,

Charlie

The Lagniappe

Last month I teased our collaboration with Joy Macarons to make TruJoy X Joy Macaron Sandwiches. Expectations were high… but were shattered!

If you haven’t had a chance to try the Mint Chip Macaron Sammie’s yet and you happen to be by one of the Joy Macaron stores in Dallas or Fort Worth, there may be a few left!