December 24, 2023

Seasons of Joy!

From our family to yours, Merry Christmas and Happy New Year!

This adventure all began two years ago now over Christmas when I started experimenting with Frozen Greek Yogurt recipes in Mom’s kitchen over the holidays. It’s remarkable looking back over the past two years to see how far we have come. We now have seven flavors available in over 30 stores across Texas - it’s a humble start and we still have so much to look forward to with more stores and more flavors for you!

Hopefully you have the opportunity to share Joy (and TruJoy!) with your loved ones this holiday season. It brings me True Joy to know that our Frozen Greek Yogurt just might find its way into your festivities!

Coming to Market Street and Select United Stores in February

We are beyond excited to launch into 28 stores in the United & Market Street family in February 2024. You will be able to find our Classic Tart, Madagascar Vanilla Bean, Lemon Velvet and Peanut Butter Chocolate Chip Frozen Greek Yogurt in stores from the D/FW Metroplex all the way to Odessa and up in the Pan Handle too!

Through our partnership with KeHE, we will also be launching into a number of other independant retailers across Texas as well.

Stay tuned for more news about more launches… we have much more in store for you!

Seasonal Flavors

In the spirit of the season, we decided to have some fun and work on seasonal flavors for next year. There is something magical about tasting a new flavor for the first time - it’s like being an explorer and discovering something new. But the real joy comes when we get to share new flavors with you!

Only time will tell if we are going to be able to release these new tasty treats, but we are fortunate to be working with fantastic retail partners that understand our commitment to bring you an elevated frozen dessert experience!

Cinnamon, Pumpkin Spice, Mint Chip & Peppermint Bark. Reach out if you have any ideas - if you can dream it, we can make it!

One Last Thank You

Reflecting back on our first year, there is so much to be grateful for. So many things that have to come together perfectly to make each pint and deliver it to a freezer near to you.

Thank you to all who make each pint possible and thank you to all who stock their freezer with our Frozen Greek Yogurt! Without you, TruJoy Yogurt would still just be a dream, but thanks to you we are living the dream!

Wishing you a Truly Joyful 2024,

Charlie