Story Series - The Origins of Classic TartOriginally I had no intention of including ‘Classic Tart’ in TruJoy Yogurts starting lineup. I thought that it was plain, boring and unoriginal. But my sister, Abby, said that she would not let me embarrass myself by launching TruJoy Yogurt without Classic Tart. She said that it is what the people would want and that there was nothing like it on the market today - per usual, she was correct on both accounts! The beauty of Classic Tart lies its simplicity. It is delicate, it is rich, it is creamy and has just enough bite to keep things interesting. You can use it as a base for a smoothy, top it with fruit and your favorite crunchy bite for something on the sweet side or make a savory dessert out of it with a drizzle of good olive oil and some flakey sea salt. When you start with Tart, you truly are only limited by your imagination!
What Classic Tart is is not obvious to everybody - some folks ask if it is some sort of fruit pie or wonder if there are little pieces of French pastry mixed in. But if you grew up frequenting soft serve FroYo spots, no explanation is needed! It’s one of those things… If you know, you know! It is my favorite flavor to sample, not only because it is truly unique but it also evokes such a surprised response when people realize that something so simple can be so delicious. In a world where we tend to overthink and overcomplicate nearly everything, true joy often comes from simplest of all things - let Classic Tart serve as a little reminder that there is no reason to over complicate things. More often than not, less is more! I’m glad that I listened to Abby on this one (the one really calling the shots at TruJoy, truthfully). If you are a Tart lover and happen to see Abby out and about you can thank her!
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