December 3, 2023

Spreading TruJoy This Holiday Season!

As TruJoy Yogurt approaches its first Christmas, it’s wild to look back and think that the idea that has become TruJoy Yogurt was conceived two years ago. It all began just before Christmas of 2021 in Mom’s kitchen with Nanny’s hand-me-down ice cream maker and buckets of Greek Yogurt! Here we are today with seven flavors available in over 30 stores across Texas and a few in Missouri.

If you were among the brave few who tried one of those first few batches, you will understand just how far we have come in such a short amount of time. There is still so much for us to look forward to too!

New Flavors of TruJoy!

Our Coffee and Peanut Butter Chocolate Chip flavored Frozen Greek Yogurt hit the shelves back in October - hopefully you’ve had the chance to enJoy them! We love feedback from our customers, so please don’t hold back!

It’s too late for us to launch any special holiday flavors, but with Christmas around the corner we are inspired to start experimenting for next year. If there is anything you want to see in the freezer next season, let us know and we will get to work on it for you!

One big happy family!

For our Friends in Austin -

For the entire month of December, we are doing a BOGO promotion at all four Fresh Plus stores - If you happen to be swinging by, we’d love to encourage you to pick up a pint for yourself and give a pint to a friend, family member or stranger! What better gift could you give than True Joy this season?

TruJoy Yogurt and KeHE

We are thrilled and honored to be among the brands selected by KeHE for the TRENDFinder event and to have been awarded the KeHE Golden Ticket. Through this program with KeHE, Our Frozen Greek Yogurt will be available from their Dallas Distribution Center in early 2024. We are in talks with a number of regional and independant grocers across Texas, Oklahoma, Missouri, Louisiana, Arkansas and Alabama to carry our Frozen Greek Yogurt. Stay tuned for news and launch dates!

It’s bittersweet that our days of delivering TruJoy Yogurt out of a Toyota 4Runner are now numbered… but gaining distribution is going to allow us to reach many more customers and fulfill our mission to make the world a happier and healthier place!

Almost like Willie Wonka!

Recipes with TruJoy Yogurt

It’s officially pie season - why not top your pie with TruJoy Yogurt instead of ice cream this year!

We are going to be adding a recipe section to our website - if you cook anything delicious with TruJoy Yogurt over Christmas and want to share your recipe’s with us, we’d love to feature it and share it with our community!

Wishing you a Merry Christmas full of True Joy!